I am not their target kind of customer. Even though I’ve lived in Dallas close to forty years now, and spent a lot of time downtown, I’ve only been in the big main fancy Neiman Marcus store a couple of times… and I only remember it once.
That was before I moved here – I was only visiting – so I must have been young. I went in with a friend that wanted to look at the fashions and I followed her. Right at the entryway we were waylaid by a couple of women demonstrating nail care products – some sort of abrasive sanding thing (to remove ridges) and a set of various strong-smelling types of polish. I was the only one without colored nails so they demonstrated on me. I stood as stoically as I could while they sanded the ridges off a couple of my nails and then put polish on them. A good-sized group of women gathered to watch and to ooh and aah at the miracle product. It wasn’t too bad… actually, it was kind of interesting. I was mostly glad that, for once, my hands were clean.
“It is the same woman, I know, for she is always creeping, and most women do not creep by daylight.”
― Charlotte Perkins Gilman, The Yellow Wallpaper and Other Stories
Creepy scene through a shop window, Denton, Texas
Oblique Strategy:Retrace your steps
Why do we all like creepy stuff? I think it is because to be scared of something creepy – which means odd, eerie, and macabre, without being overtly dangerous – implies that there is at least something else out there. There is something in this world beyond staff meetings, stuck in traffic, and idiotic talking heads blathering on the television.
Because if there is really nothing else – that is really frightening.
“Every generation laughs at the old fashions, but follows religiously the new.”
—- Henry David Thoreau, Walden
Four Corners Brewery The Cedars Dallas, Texas
Oblique Strategy:Remove specifics and convert to ambiguities
A young millennial couple – they live in Uptown, of course. Took an Uber to where I was ( I rode the train and then walked… should have brought my bike).
They seem nice enough.
When I was their age, we were into patched jeans. You would buy a pair of jeans and then sandpaper them until they had the proper holes. The patches were cut from old pairs of jeans and had to be hand-stitched, with big crude looping sutures in a contrasting color of heavy thread, usually yellow. I guess it was all a throw-back… and homage to our simpler ancestors, who lived in a simpler time. Iron-on patches were, of course, no good. I couldn’t sew worth beans, and my stitching was wildly uneven… which was perfect.
All of a sudden, as if a surgical hand of destiny had operated on a long-standing blindness with immediate and sensational results, I lift my gaze from my anonymous life to the clear recognition of how I live. And I see that everything I’ve done, thought or been is a species of delusion or madness. I’m amazed by what I managed not to see. I marvel at all that I was and that I now see I’m not.
—-Fernando Pessoa, The Book of Disquiet
Deep Ellum Brewing Company, Dallas, Texas
Oblique Strategy:Convert a melodic element into a rhythmic element
I sit there with my camera ready to raise and shoot… waiting for the woman to take another sip of beer. Sitting there waiting with my weapon in my hand, ready to raise and shoot, like a big game hunter… or more like a little kid with a BB gun waiting on a sparrow to land within range.