I Am Not Mad

The only difference between me and a madman is that I am not mad.
—- Salvador Dali

Cook throwing dough at Serious Pizza, Deep Ellum, Dallas, Texas

Oblique Strategy: Overtly resist change

This is adapted from something I wrote twenty years ago – updated it a bit.

As I left work to run an errand over my lunch hour the “low gasoline level” alarm went off in my car. It’s a gentle, yet jolting alarm; a soft, insistent “bo-ing” and accompanying orange light in the shape of a symbol of a gas pump. I drove a block down and filled up the car with gas.

The gas station was one of the new ones that offer everything under one roof. Twenty pumps, cold drinks, car wash, hot food, air and water, pizza, oil and washer fluid, magazines and lottery tickets, toys and office supplies, maps and pornography. An entire modern civilization springs up in this little store with its spreading shade-wings across the oily tarmac. An oasis, a tacky colorful monument to gaudy garish American Vulgar Capitalism founded, owned and operated by a family of Pakistanis.

I finished pumping and walked to the store to grab some juice. As I was walking I could see through the glass door a sign hanging from the ceiling. It was bright red neon; near the back of the building, yet very visible and obvious. It said:

ZEN FOOD

I was tired and cold and my brain was fuzzy. I allowed my thoughts to believe the evidence of my eyes. Why would a cheap-ass convenience store offer Zen Food? What is Zen Food anyway?

A momentary fantasy floated through my brain of exotic, delicious, far-eastern culinary delights. Spicy colorful mixtures, displayed on steam tables, savory herbs and succulent vegetables prepared with ancient recipes and exotic skills. I allowed myself the luxury of imagining for a moment I had stumbled on something special, a precious mystery hidden away in the most common of locations – a gas station.

As I, with a spring in my step, eagerly entered the store it was suddenly obvious that an advertisement hanging from the ceiling, an inflatable pack of cigarettes, had concealed the first three letters of the sign:

FRO

I pulled a V-8 out of the cooler. The day suddenly seemed colder, barren, a little more bleak and a lot more ordinary.

Disoriented At the End

By the end of a poem, the reader should be in a different place from where he started. I would like him to be slightly disoriented at the end, like I drove him outside of town at night and dropped him off in a cornfield.
—– Billy Collins

Clarence Street Art Collective, The Cedars, Dallas, Texas

Oblique Strategy: The inconsistency principle

Found Poetry

A taste for pure pork fat, long restricted to a furtive devouring of the white nubbin in the can of baked beans, can now be worn as a badge of honor.
(Julia Moskin, New York Times, 5/7/03, article on pork fat in high-class restaurants)

Under 6 years: 1 pastille as required. Maximum 5 pastilles in 24 hours
(Meggezones 24x)

…on a long bus ride, you should always choose to sit next to Mrs. Robinson, for example, rather than Benjamin.
(Roger Ebert, from a review for Death to Smoochy)

Daisy, the this pretty sea, and the wind.
(Bablefish translation of the first line of a Ruben Dario poem I have stuck in my head… the Spanish is: Margarita, esta linda la mar, y el viento.)

Dolly, Good, Hernia, Bad
(big block letters on the side of a Budget rental truck in my neighborhood)

When I cruise, I’m an adventurer, eager to try new experiences. So on the second day of my first Carnival vacation, I found myself lying on a massage table wrapped in a crisp, clean sheet.
(From Currents, a magazine for people taking Carnival cruises)

Often Imitated, Never Duplicated-Great for Men and Women-As Seen on TV-It’s not magnetic, not copper…it’s the Q-Ray Ionized Bracelet designed to help balance your body’s Yin-Yang. Worn by professional athletes striving for energy, strength, flexibility and endurance, it’s also worn by people looking for natural pain relief. According to the oriental theory of Yin-Yang, we remain in good health when our negative (Yin) and positive (Yang) ions are in balance.
(from an ad for the Q-Ray bracelet, $49.95, in Dr. Leonard’s America’s Leading Discount Healthcare Catalog)