There Is Nothing More Expensive Than A Free Sample

“I say let the world go to hell, but I should always have my tea.”
― Fyodor Dostoevsky, Notes from Underground

Coffee and morning pages.

For her birthday I bought Candy a six-month membership in a tea of the month club. Every month she gets two samples of gourmet tea from a different country – along with information on the tea and the place of origin. She liked it and it seemed to be a good thing.Unfortunately, the tea company also had a sister organization that sold coffee. They sent along a free sample – enough for two cups – of fresh beans which she gave to me. I ground, brewed, and drank.

Goddamn it… it was good. Really good.

It was from Costa Rica – from the flyer:

origin: Tarrazu, Costa Rica
farm: San Isidro
type: Catuai

This fruit bomb with lush notes of cherry, black currant, passion fruit, and cocoa comes from Hacienda San Isidro Labrador Project, a farm is located 1900 meters above sea level on the hills of Dota, in the Tarrazu region. It is a small, family-owned farm overseen by Johel Monge Naranjo and his son Matias. The pair focus on specialty and traceable coffee. Their product have consistently placed atop the annual Cup of Excellence competition that identifies the very best coffee being grown in Costa Rica.

It was an anaerobic fermented coffee – which means it was stored in barrels or tanks with no oxygen exposure and allowed to ferment to some degree. That gave it a unique, wine-like flavor – complex… that I really liked.

So I ordered some coffee – it was expensive, but not ridiculous. The order arrived promptly and it is a really nice treat every morning. So now, I’m hooked. That was an expensive free sample.

At any rate, I’ve been reading about anaerobic fermentation for coffee beans – here’s an interesting YouTube video (among many).

Fruit Bomb With Lush Notes of Cherry…

“Coffee is a lot more than just a drink; it’s something happening. Not as in hip, but like an event, a place to be, but not like a location, but like somewhere within yourself. It gives you time, but not actual hours or minutes, but a chance to be, like be yourself, and have a second cup”

― Gertrude Stein, Selected Writings

Mojo Coffee, Magazine Street, New Orleans, Louisiana (click to enlarge)

There are few things more expensive than free samples.

Candy ordered a new iced tea pitcher from some tea place online. That tea place also had a coffee subsidiary and they sent her a free sample – 2 oz. of whole beans in a little envelope – for me to try.

It was some Catuai Anaerobic, from Lardera Coffee Roasters. It says about my sample:

This fruit bomb with lush notes of cherry, black currant, passion fruit, and cocoa comes from Hacienda San Isidro Labrador Project, a farm is located 1900 meters above sea level on the hills of Dota, in the Tarrazu region. It is a small, family-owned farm overseen by Johel Monge Naranjo and his son Matias. The pair focus on specialty and traceable coffee. Their product have consistently placed atop the annual Cup of Excellence competition that identifies the very best coffee being grown in Costa Rica.

So I measured some out, carefully, ground it in my hand grinder so it would be pure, and brewed it up in my Aeropress (the sample was enough for two generous cups).

And damn… it was good. I’m not able to describe coffee flavors – so I don’t know about cherry, black currant, or especially passion fruit but I know a tasty, unique cup when it passes my lips. I think it’s the aerobic fermentation that gives it something that your bitter Starbucks lacks.

So now I want to buy some. It costs about twice what regular but good coffee costs. I’m torn, but I know I’ll eventually give in.

There are few things more expensive than free samples.

Nicaragua, Panama, Tanzania Peaberry

Nicaragua, Panama, Tanzania Peaberry, Costa Rica, Crescent City, Fuego!

Nicaragua, Panama, Tanzania Peaberry, Costa Rica, Crescent City, Fuego!

Nicaragua, Panama, Tanzania Peaberry, Costa Rica, Crescent City, Fuego!

Mojo Coffee, Magazine Street, New Orleans, Louisiana