Bike Porn – Tribe

“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.”
Seth Godin, Tribes: We Need You to Lead Us

Nice Tribe Urban Bike parked outside Braindead Brewing, Deep Ellum, Dallas, Texas

That’s one way to store your cleated bike shoes while you go in for a beer.

Dallas Blonde

As I work on what my future is going to be like, I had, for all practical purposes, quit drinking. I simply don’t have the time or the calories to spare. The one exception is that if there is an interesting something… I’d give it a go.

Lately, around town, I had been stumbling into events that served beer from the Deep Ellum Brewing Company. If you live in Dallas, you know what Deep Ellum is. If you don’t – it’s a historic district, just east of downtown, that has seen a roller coaster of ups and downs over the last hundred years or so and is, arguably, the heart of the city – from the days of Leadbelly and Blind Lemon Jefferson, to the heyday of the 80’s, and beyond.

Deep Ellum has been struggling for a few years now, but it still has industrial space and is a magnet for the young, hip… and the notso young and hip – anyone looking for something different.

So it is where you would expect a quality craft brewery to sprout up.

Their manifesto:


  • To you, the beer drinker, Deep Ellum Brewing Company pleges:
  • To never waste your time with gimmicks
  • To let our beer do the talking
  • To never live or work in a dry county
  • To remember our roots
  • To never serve a single glass of bad beer

And, from their website – more of their philosophy:

  • The Founders of Deep Ellum Brewing Company Have Had Enough
  • Enough of watching beer’s good name being tarnished.
  • Enough of watching big, corporate breweries pumping out the same old dull, watered-down stuff, Slapping a different label on it and telling you that you have choices.
  • To show their dissatisfaction with the status quo, the four founders of Deep Ellum Brewing Company have set up shop in Dallas’ most nefarious neighborhood, and between their big personalities and bigger beers, they plan to show Big D what it’s been missing.

I had some of their Farmhouse Wit at The Foundry and some Stout at the Cedars Food Truck Park (served up by the folks from Lee Harvey’s). It was very, very good. I’m not an expert on the brewing world or a properly educated beer snob, but I know good things when I swallow them… and this was good.

Trying to find something to do on the weekend, and looking at the Brewery’s Web Site, I found that they offered tours. At noon Saturday (and Thursday’s at six) you can pay ten dollars, get a glass, samples, and a tour. That sounded like a plan.

I had to go to work really early on Saturday, but that meant I finished early and had time to get in a bike ride (and a flat tire) and still make it down to Deep Ellum by noon. I changed clothes in my car and was hot, hungry, and thirsty – but hot and thirsty is the best and only way to tour a brewery.

It was a blast. They have a little beer garden down there with live music (the guy was good and I have no idea who he was) [PS – I think the guy was Jes Spires) and a great crowd. A food truck showed up (I needed to get some food in me) and the taps were going strong. I am definitely planning on going back. Thursday evening sounds like a plan.

And the beer was so, so good. I tried their newest brew – Dallas Blonde, then moved on to the Deep Ellum IPA and finished with the Double Brown Stout. I can honestly say every Deep Ellum Brewery beer I’ve tried I’ve liked better than the one before. For example, I’m not that big of an IPA fan – but that stuff blew me away. It’s pretty rare that I think “Wow” to myself when I first sip a new brew – but I did with each of those.

So now I have to modify what I say. Instead of “I don’t drink anymore” I have to say, “I don’t always drink beer – but when I do, it has to be from the Deep Ellum Brewing Company.”

Music in the Deep Ellum Brewing Company Beer Garden

There was a big crowd for the brewery tour.

Zach talks about hops.

A hearty cheer – for good beer.

The taps were going.

Where the magic happens.

Some of the limited production beer is aged in wine casks.

Finished Product