“The ultimate concept car will move so fast, even at rest, as to be invisible.”
― J.G. Ballard
I’m sure you’ve seen the Christmas Chevrolet commercial, probably seen it many times.
But you need to watch the entire four minute version for the full effect.
I’m so amazed that a car company has come out with such a wonderful, heart-rending, unwoke piece of work – it’s exactly what we needed. It’s even a reminder of how wonderful cars used to be and what they used to mean to people.
“Memories warm you up from the inside. But they also tear you apart.”
― Haruki Murakami, Kafka on the Shore
Decatur, Texas
I remember when I was a little kid loving the Texaco commercials on TV. The TV was small, full of static (with rabbit ears and bits of foil on top), and only black and white – but it had an amazing effect on my tiny self. “You can trust your car to the man who wears the star.” I barely can remember my PIN number now but I remember that jingle from more than a half-century ago. I would bug my father to buy some gas from Texaco, but he never would. He said it was more expensive than his brand (not sure what it was, but I do remember getting a big green inflatable dinosaur from Sinclair). Now, of course, it seems silly to get excited over a stupid commercial, but I was only a little kid. What did I know?
Bill Chance 